** DESCRIBE PAINFUL PROBLEM**
#1 - Symptoms are “life experiences” that you can SEE, TOUCH, HEAR, TASTE or SMELL related to this problem
#2 - The damage / consequences caused by having this pest problem. What can happen if they do nothing to fix it
** THE COMMON SOLUTIONS & WHAT’S MISSING WITH THEM **
#3 - The common alternatives… and the problem with them (time / effort / money required). What’s missing with these traditional solutions that doesn’t permanently fix this problem
** THE NEW & DIFFERENT WAY TO FIX THIS PROBLEM **
#4 - Introduce new possibility (without mentioning product) - what if you could get rid of pests in X days, without [common frustrations]
** WHY OUR PRODUCT IS THE BEST WAY TO DO THIS **
#5 - Introduce product - show-case top 2-3 benefits (just plug-in the device and force pest out of your home naturally, without touching or dealing with them)
#6 - Optional - What are the “symptoms” of what’s now possible that they own this product?
** CALL TO ACTION **
#7 - Soft pitch -
Tell them how to go buy the product.
Remind them of money back guarantee